Welcome to Diesel’s second life: #DIESELREBOOT is live!
#DIESELREBOOT is Nicola Formichetti’s very first project as Artistic Director of Diesel.
Think of it as an inception stage in the full blown reinvention of one of the world’s most iconic brands. With your help, we’re hitting “refresh” on Diesel’s imagery and branding, reigniting the primary particles of its core DNA: freedom, creation, originality, and above all, bravery.
To make #DIESELREBOOT as fresh as possible, Diesel and Nicola are enlisting a new generation of brand ambassadors and fearless fashion leaders: YOU.
We’re bringing tastemakers together to form a community where creativity is in command. Over the next few weeks, Nicola will broadcast calls to action on the #DIESELREBOOT site, inviting you as a site user to contribute your own imagery, inspiration, ideas, and artwork through the #DIESELREBOOT tumblr site.
You can also contribute using the hashtag #DIESELREBOOT on Twitter, Instagram, and Vine. By reaching out to mobile and Internet users to help steer the creative direction of Diesel, we continue to champion the voices of emerging creative thinkers from every corner of the globe, but on a greater scale than ever before. The future of Diesel—and fashion—is in your hands!
Your mission, if you choose to accept it: help us baptize a new era of energy, bravery, and bold iconography at Diesel.